Learning to Love Marketing

Why marketing is spiritual and how I learned to love it –

If you have a product or service you believe in and you don't do everything you can to market the heck out of it, you're stealing from those who need you most. ~ Marie Forleo

Wow. That totally flips things, doesn’t it? This is what my teacher Marie Forleo told me in her B-School program this year.

bschoolB-School is an 8-week online course focusing on online marketing. I enrolled in it to receive guidance to market my project MeULib: The Public Library by Me and You. The program consisted of 6 modules –

  • Profit Plan
  • Website
  • Communication
  • List Building
  • Offerings
  • Marketing

The first and last were POWER-packs. Everything that B-School contained requires fermentation- repeated cycles of contemplation-implementation-re-evaluation on the canvases of one’s business and heart. The nice thing is that the way that Marie taught (crystal-clear thought, excellently structured, compassionately delivered), I am feeling as-if that practice of contemplation-implementation-re-evaluation is seeping inside me and may well become my innate nature!

The Public Library by Me and You
The Public Library by Me and You

At such an early stage, maybe it is not very wise to say this. It is sounding rather premature and pompous. Specially when I have no results (read $$$) to show for it, but then “Start before you are ready” is another thing she said. 🙂

No, not start being pompous before you have reason for being pompous (you never will!) – but, in this case, start sharing your feelings of success before you are successful. 🙂

From the exercises given in each module, I am here to share with you my output of one exercise. I felt so good with what I wrote. That good feeling is still rippling inside me.

Many of us cringe from marketing. That sure has been the case with me. So it is important to revisit those words she said –
If you have a product or service you believe in and you don’t do everything you can to market the heck out of it, you’re stealing from those who need you most.

The key here is “product or service you believe in”. This requires self-belief. That I am a worthwhile entity in this world. And it requires belief in what I am doing. That it is of value, it is a meaningful contribution in this world.

Yet, self-doubt and that cringing from speaking-out remains, doesn’t it? 🙂

So she asks in an exercise:
What fears, beliefs or misconceptions will you need to let go of in order to be a top-level marketer and make the income and impact you deserve?

The answer that flowed naturally from me:
The fear of looking stupid.

That is it. That is the one single inhibition that holds me back. The answer seems so complete I feel no need to add anything to it. In its exactness, it feels freeing. It is after all, a form of explicit self-communication.

And then she continued on to say –
Whenever you change a negative belief, it’s vital you replace it with something more aligned with the life you want, and stay connected to why it’s important. This will help you anchor in your new belief and reach your goal. In the space below, create ten powerful reasons why gaining a new level of mastery in modern marketing will create a positive change in your life, and in the world.

And this is what naturally flowed from me –


  1. To connect with the world – for that is fulfilling. 
  2. To voice my voice – for that is fulfilling. 
  3. To exercise my creativity. For marketing provides a wonderful canvas on which I can unleash all my creativity. 
  4. To offer myself to serve – for to serve is fulling. 
  5. To have fun. Aah! That is just so beautiful. To have fun. Just that one reason itself makes me feel so satisfied. What more can one want? 
  6. To expand myself, my capabilities – it feels good to stretch. Challenges are tasty. 
  7. To learn to be humble. When I genuinely connect and interact with the world, it makes me widen my perspectives. That brings in a humility as well as a gratitude for being part of this big wonderful Universe. 
  8. “Why are you kissing me? Go kiss the world” (Mother Teresa). To go kiss the world. To get up and step out and stand openly in my world with my arms stretched out – to give and to receive. 
  9. To be One. 
  10. To do what He has asked me to do.

Looks like I am already in love with marketing! Exactly what she had said will happen. 🙂

If you dear reader are contemplating starting your own business or already have one and need guidance, I recommend you check Marie out. It will resonate with you specially if you are a woman, but it is in no way restricted to women. I spied a male dentist running his own clinic among the students of this year.

And dear reader, make sure you visit MeULib: The Public Library by Me and You. An unlimited library in the making and the root cause of this post!
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