Popularising a website
15th March 1999
MasterMind @del2.vsnl.net.in
Dear all users,
Can anyone of you tell me how can i popularize my web site? Please
suggest me how can i do that.
email your suggestion on
[email protected]
Thanking you
17th March 1999
Vani Murarka @manaskriti.com
Firstly
-------
Whats your website about? What kind of audience are you interested in?
What is the URL of your site?
There is (or should be) a purpose behind every site for the audience
and the people running the site. That determines how one can popularise
a site.
One is either running a site totally on a popular subject which can be
of interest to a large variety of people - say the Miss World site, the
Amazon site - or to come down to a smaller audience but still a
'popular' subject - the Zee Cine Awards site.
The approach to 'popularising' a site of a 'popular' subject would be
different from a site which has a more specific audience where how much
can be considered as 'popular' would be different.
This aspect of the subject, purpose and desired audience of a site
plays a major role in coming up with an appropriate method of
popularising a site. So asking these questions are essential. There are
no very-effective standard ways applicable to ALL sites concerned. The
general ways (like site submission - automatic or manual, banners -
exchanges or paid) that are there can be useful just to a certain small
extent and they too can be made more effective if utilised with the
specific requirements of a site in mind.
Secondly
--------
How much competition does one have on the Web in the area that ones
site falls under? If one does not have much competition and the site is
fulfilling a need on the Web addressed by few other sites - a little
effort can take a site a long way. If there are several other sites
about the same subject as the site to be 'popularised' - well there is
much tougher work involved which will require much more thinking
Thirdly
-------
Its not just great to get a million hits everyday - the standard
concept of a successful website. The larger percentage of people who
come should be of the kind that the owners of the site are actually
interested in, if possible and once they come they should spend some
time on the site, and RETURN.
To what extent this happens depends on
i. where and how promotion of the site was done in the first place
ii. the quality of the site - its content, navigation, maintenance to
mention a few aspects. Quality should not be judged vis-a-vis just any
other interesting site on the net, but quality should be judged keeping
in mind what the subject of the site is.
Now, you may be dissappointed that this reply contains no 'tips' to try
out which could help your hit-rate climb up.
But then the Internet - and the Web - is not a miracle medium - where a
few abracadabras would work wonders for any
individual/organisation/website. It is just another medium - with its
own characteristics which needs to be approached with an understanding
of the medium - IF one really wants to tap its potential (again, I
would like to say, it does not have any miraculous potential - it just
has potential as every medium does which could be great for some and
not so great for someone else). So yes, there is thinking, analysis and
work involved here.
One could discuss this further - generally or specifically - if you or
anyone else is interested. But coming back to the original issue - for
anyone to suggest useful ideas for popularising a site - it sure helps
to know what the site is about and if possible have a look at the site
concerned.
Regards
Vani
_____________________________________________________________
Vani Murarka
Manaskriti Software Solutions http://www.manaskriti.com
Calcutta, India Ph: 91-33-4746625 / 4754838
- Customised Software Development -
- Website Development, Web Programming -
- Lyris List Hosting, Reselling & Consultancy -
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